It's A Keeper Bait Tackle - Janesville

Great people and knowledge. All the fishing equipment and bait.

Bought worms and a license. They gave us a few places to try fishing and we did have some success, nice folks.

Best place in Janesville to get lures and gear tailored to the area. And they are a wealth of information when they are not being swamped by customer.

I am not really into fishing, so this place isn't for me, however highly recommended for those that are or those with kids who would like ice cream! (They have a small little ice cream shop)

Best bait shop around. Shaun and Marcy are very helpful and stocked with what you need.